Research

N. Warren, M. Farmer, T. Gu, and C. Warren.
How to write research papers that have a larger impact.
Revised and Resubmitted, Journal of Marketing. 2020.


Digital Marketing
T. Gu, Y. Liu, and M. Viswanathan.
Differentiation in online product reviews.
China Marketing International Conference, 2018.
INFORMS Marketing Science Conference, 2017.

T. Gu, J. Yin, and Y. Liu.
Capturing virtual business opportunities from real-world events.
Wharton Customer Analytics Initiative Symposium, 2017.


Crowdfunding
T. Gu, B. Ghosh, and Y. Liu.
Effects of text and image on reward-based crowdfunding performance. 2020.


Business Analytics
Z. Wang, J. Yin, T. Gu, and Y. Liu.
Capturing behavior dynamics of video game players: A marked multivariate point process approach.
INFORMS Workshop on Data Science, 2019.

F. Wang, W. Chen, Y. Zhao, T. Gu, S. Gao, and H. Bao.
Adaptively exploring population mobility patterns in flow visualization.
IEEE Transactions on Intelligent Transportation Systems, 18(8): 2250-2259, 2017.

F. Wang, W. Chen, F. Wu, Y. Zhao, H. Hong, T. Gu, L. Wang, R. Liang, and H. Bao.
A visual reasoning approach for data-driven transport assessment on urban roads.
IEEE Conference on Visual Analytics Science and Technology (VAST): 103-112, 2014.