Research

N. Warren, M. Farmer, T. Gu, and C. Warren.
How to write research papers that have a larger impact.
Revised and Resubmitted, Journal of Marketing. 2020.


Digital Marketing & Crowdfunding
T. Gu, Y. Liu, and M. Viswanathan.
Differentiation in online product reviews: A machine learning based analysis.
China Marketing International Conference, 2018.
INFORMS Marketing Science Conference, 2017.

T. Gu, B. Ghosh, and Y. Liu.
Effects of text and image on reward-based crowdfunding performance. 2020.

T. Gu, J. Yin, and Y. Liu.
Capturing virtual business opportunities from real-world events.
Wharton Customer Analytics Initiative Symposium, 2017.


Statistical Machine Learning
Z. Wang, J. Yin, T. Gu, and Y. Liu.
Capturing behavior dynamics of video game players: A marked multivariate point process approach.
INFORMS Workshop on Data Science, 2019.


Data Visualization
F. Wang, W. Chen, Y. Zhao, T. Gu, S. Gao, and H. Bao.
Adaptively exploring population mobility patterns in flow visualization.
IEEE Transactions on Intelligent Transportation Systems, 18(8): 2250-2259, 2017.

F. Wang, W. Chen, F. Wu, Y. Zhao, H. Hong, T. Gu, L. Wang, R. Liang, and H. Bao.
A visual reasoning approach for data-driven transport assessment on urban roads.
IEEE Conference on Visual Analytics Science and Technology (VAST): 103-112, 2014.