Hello! I’m Tianyu Gu, an Assistant Professor of Marketing at the David Eccles School of Business, University of Utah.

With a Ph.D. from the University of Arizona, my academic journey revolves around chatbot performance, ethics, and their applications in the business realm. My research contributions are featured in esteemed publications, including Journal of Marketing. I am also involved in developing tools that assist business researchers, including Writing Clarity Calculator, a web-based application reflecting my commitment to enhancing research clarity and effectiveness in the field of business studies.

I am always open to collaborative opportunities and discussions. Feel free to reach out to me at tianyu.gu@eccles.utah.edu.